Children literacy Essay Example for Free

Children literacy Essay The purpose of this story is to improve children literacy. This story helps children to learn different animal names and different things. User can listen and read to story as well. Audience: The audience of this story are children age 4 7 and this story will help them to learn names of different things and animals and will improve their grammar. I found that by reading the story and it also has been mentioned on the website. The purpose of final product is to provide entertainment so I will need to include this feature however I will make sure that the text on my animation is appropriate and simple so that the audience can understand it easily. Techniques used: This animation has used a number of techniques to make it professional and attractive which eventually makes it successful. The animation has used buttons to navigate from scene to other by clicking the story bear or next. Users can start the story again if by clicking back to the start. This buttons are very useful as it allows the user to skip the scene or start the story again if they have missed any scene. I will also make that I use buttons on my animation so that user have some flexibility and can navigate easily. These features will make my animation professional and suitable for my audience. At the start of the animation there are two options to watch the story with sound or without sound. This is the technique used by most professional websites, it helps user to understand the story more easily and make the animation suitable for its purpose. This animation asks user to click on different things, when user click on an object the next scene can be watch. This means this animation has used different objects on different scenes as a button. I will use this technique on my animation as it will allow user to interact with the animation which will keep the user interested in the animation. This technique also makes the animation very professional which is a positive aspect about this animation. The object to click on An effect has been added to some objects so when a user is going to click on it and pointer is on it. The appearance of the object will change; a white border will surround this object. This technique will help users to show that this is the right object to click on to watch next scene. This technique is shown on the above screen shot. In this animation the objects has been used as buttons to make it interactive I will use this technique in my animation. I will also use objects or characters as buttons, which will allow users to watch next scene. I will use buttons on my animation and add effect so that the appearance of these buttons can be change when the pointer is on it. This technique will make my animation more eye-catching and aesthetic. The zoom in and out technique has been used several times in this animation. This technique helps user to see the close of the objects which will help them to understand the story. This is a very useful technique as it clearly shows what is happening in the story. I will use this technique where it is important. This will help me to meet the professional standard. This animation has used clouds and question mark to show that the characters are thinking. The face expression also shows that the characters are thinking because of the eye movement and hands position. Below the screen shots shows the two different characters of the story thinking. This animation is very professional because it shows the face expressions. The face of the Micky becomes red when he is angry. Below the screen shots are showing two different emotions. This is a high quality technique as this makes the story interesting and realistic. I will use this technique in my animation; I will show the facial expression of my characters to make my animation attractive to its audience and professional. This animation used a lot of motion tweens to show the movements. The legs of the characters move forward to show the walking effects, hands move to show that they are talking and thinking. At the start of the story the leaves are falling down. The birds beak is moving to show the talking effect, the eye balls of almost all characters are moving and the story bear is moving his one foot while thinking. This is a positive aspect on this animation as it makes the animation more interesting and realistic. I will definitely use motion tweens in my animation to show the characters walking and playing and to show the movements of objects. This will help me to create a realistic and appealing final product. Navigation and interaction: This animation is users friendly as its navigation is very effective. To watch the next scene users have to click next or story bear button, this button will also helps user to skip scene. There is another button start the story again which allow user to watch the story again. This gives the user some flexibility. This animation interacts with the users a lot as user have to click the button to watch the next scene and it also asks user to click on different objects. This animation allow user to get involve in the story which will keep their interest till the end. Strengths: Techniques: There are number of good points about this story. These strengths make the animation suitable for its purpose and audience. First of all the animation has used range of techniques. Such as motion tweens, zoom in, face expressions and user interaction. These techniques made the story interesting and professional. This animation also uses clouds to show what the characters are thinking. I will be using some of these techniques to ensure that my product is to the best possible standard. Another good point about this animation is that the scenes flow in a sequence which makes it suitable for its audience, as it is very easy for its audience to understand what is going in the story. I will make sure that the sequence of scenes of my animation is easy to understand and appropriate for my target audience so that they can enjoy the story. Characters and objects: This animation has got six different characters and used a lot of objects. The number of characters are appropriate as they not too much which makes the animation crowdy and audience would not be able to understand whats happening in the story or there not very few characters which makes the story boring. I will also make sure that the number of characters in my animation is appropriate so that my animation is not boring or crowded. This will make my animation suitable for its audience. Sound and text: The story has an option which allow user to listen to the story as well as reading. This is a good point of this animation because it makes the animation suitable for the purpose it has made for by improving their listening skills. The text of this animation is appropriate for its audience and help to keep the users interest till the end. I will include sound and text on my animation so that the users can understand the story easily by listening or reading it. This will give users some flexibility. I will also include some other sounds for example sound of a ball kick to make my animation vibrant and professional.

An Examination of Deontology and Utilitarianism in Deeply Moral Situati

An Examination of Deontology and Utilitarianism in Deeply Moral Situations Samuel Adams (1722 - 1803), an American patriot and politician, once stated, "Mankind are governed more by their feelings than by reason"[1]. This statement is significant, as it undermines two of the primary ethical doctrines in philosophy - the deontological perspective defended by Immanuel Kant (1724 - 1804) in Foundations of the Metaphysics of Morals (634), and utilitarianism, supported by John Stuart Mill (1806 - 1873) in his essay, Utilitarianism (667). Deontology and utilitarianism are contrasting theories. The former focuses on the intrinsic moral worth of our actions, whereas the latter argues that the consequences of our actions determine their moral value. Nevertheless, both perspectives substantiate Mill's claim that "our moral faculty.is a branch of our reason, not of our sensitive faculty" (678). Reason is an indispensable aspect of Kant's deontological view, as he believes the will is a capacity unique to rational beings. In Kant's opinion, the will is ess ential, as it facilitates our ability to act according to the universalizable maxims we establish for ourselves (653). Reason is also a crucial element of utilitarianism, as it is the intellectual faculty that enables us to distinguish the course of action with the best possible outcome (i.e., the choice that will ensure the greatest happiness or least amount of pain for as many people as possible) (688). However, since both deontology and utilitarianism are governed by the notion that moral judgements are established through reason, can either theory apply in circumstances in which rational thought is not feasible? For example, during World War II, a Nazi soldier offers a ... ...the least possible amount of pain). As a result, the subjective emotional component that invariably arises in situations of moral import reinforces the difficulty in ascribing concrete rules and principles to circumstances that involve moral deliberation. All that can be shown is that the woman's final decision may seemingly correspond to either deontology or utilitarianism in hindsight; however, her unavoidable emotional anguish hinders her ability to think rationally in terms of either perspective at the time in which she is forced to make her decision. Work Cited Bailey, Andrew, ed. First Philosophy: Fundamental Problems and Readings in Philosophy. 1st ed. Toronto: Broadview Press, 2002. Notes: [1] Steven J. Hayes. Quotes by Adams, Samuel from Basic Quotations. 16 Dec. 2002. Online. 15 Feb. 2004 .

Describe marketing techniques used in a business

Pl Describe marketing techniques used in a business kayaks Marks & Spencer Marketing Strategy Facets Company overview Marks and Spencer (M&S) is one of the Auk's largest and longest surviving brands and High Street retailers in the private sector. From humble beginnings in 1884 as a small bazaar, the store saw itself grow into the Auk's market leader In quality clothes retailing up until rand sass, however more recently, the company has suffered consecutive falls in clothes and food sales over the last twelve quarters.Whilst it still holds a respectable 11% of the market share there are concerns that this percentage ill continue to shrink as competition increases from other clothes and lifestyle retailers. M&S's challenge is to regain its growth It was once renowned for. M growth strategies through market penetration Market penetration is where an organization increases its market share of an existing product or service. Store refurbishment. Aware that their brand had become tired, i n 2011 M spent Been on store refurbishments to give their customers a better shopping experience.This included providing more space for the customer and more changing rooms. Recruitment of new staff for flagship branches and provision f quality training for maximum customer satisfaction and a more personal service than It has ever provided in the past. Opening of 150 more M food only stores nationwide in the next three years to compete in the small supermarket's industry. M&S growth strategies through product development Product development is where a company brings a new product or service to market or improves an existing product or service.M&S were originally known for clothing products; however they now have a wide range of products and services to satisfy their customer needs. Introduction of new exotic and diverse prepared food, for example introduction of haggis to all food stores. Provision of quality cafe © facilities in its main stores so customers were inclined to spend more time and money in the stores. Introduction of new product ranges such as birthday cards and In-house designer ranges. Launch of the new M&s. mom as direct competition to Next online, bringing a new method of shopping for its existing customers. M&S growth strategies through market development Market development Is where an organization promotes Its existing products or arrives in a new market, e. G. Overseas, for example. With potential for over 250 new 1 OFF their product ranges reach a wider customer base. Expansion of their franchise business in Western Europe. Launch of M&S. com will provide a global reach for customers for maximum market development.M&S growth strategies through diversification Diversification is where an organization produces products or services which are very different to its core activities, so that new products/services are being introduced to new markets. M&S have introduced their own bank and have attracted a number of customers interested in an al ternative to the main high street banks. The company has launched its own mail order service alongside new gifts, hamper and flowers online business. Introduction of pet/car/home/travel insurance to compete in the insurance market.Customers can now manage their household energy provision through meanderer's. Com as the company rivals other brand utility companies. M survival strategies A survival strategy is where an organization reduces costs or cuts back to either simply survive as a whole business or recover in parts of their operations. M's cent market share decline has caused senior management to review their supply chain efficiencies to improve margins wherever possible. The company is constantly looking to reduce costs wherever they can.Outsourcing of delivery services. The company is striving to seek quality fabrics at lower prices with its suppliers. M&S branding strategies Branding is where a company has a consistent theme which is easily recognized by its customers. M&S h as built its reputation on quality and trust reinforced by its â€Å"Only M&S† campaign † Leading actors and personalities have been recruited to revive familiar yet aspiration qualities to promote the brand through a series of television, magazine and billboard advertisements.M&S prides itself on its refund service and has built a reputation of always providing customers either refunds or store vouchers regardless of how old the item they return is. Their recent 130 year birthday played a large part in their brand promotion, building on nostalgia and trust from its valued customers. M&S relationship marketing strategies Relationship marketing is where an organization focuses on the long-term allegations it has with a customer by identifying their needs and providing products and services which satisfy those needs.The provision of M&S loyalty cards has provided an excellent platform for collection of customer data which the company those needs. M&S have an excellent tra ining programmer where its staff are taught how to become ‘closer' to the customer in order to provide them with products and services they might not already be aware of e. G. The role of the personal shopper. M&S banking use relationship marketing strategies to provide financial products for all areas of a customer's needs.

Disability Policies For Disabled Individuals - 2194 Words

Disability in Australia has progressively become a more recognised social issue in todays contemporary society. The perception and ideas of disability has transitioned from one of institutionalisation to one of extensive support, which has lead to the development of many disability policies within Australia that aims to holistically meet the needs of disabled individuals. The development of three central disability policies, The National Disability Insurance scheme, National Disability Strategy 2010-2020 and the National Disability Agreement 2012 has altered the services available to disabled citizens, how supports are implemented, the wellbeing of disabled individuals and societal attitudes towards disability. The policy area conns†¦show more content†¦Under Australian disability policies, there is a significant focus on individuals with disabilities making their own decisions regarding what services they wish to use and which agencies/ organisations will provide those serv ices for them. This is highlighted in the NDIS provision of financial funding to the individual, not a service provider in order to allow the individual to choose their path as opposed to being told what services they are being allocated to. This gives the disabled individual a great sense of autonomy and empowerment as they are provided the opportunity to self direct their service use by being given choice and control over the supports they need to meet their goals. The central value of equality focuses on the attainment of an inclusive society that enables people with disability to reach their potential as equal, active and participating citizens while promoting equality of opportunities, financial stability, accommodation, employment and social participation. As a result of the value of human equality, social inclusion emerged as an essential value across policies. Social inclusion is recognised across policies as a foundational belief that disabled individual are active, included and valued members of society, therefore strategies have been implemented to increase their involvement in society. For example a central vision of the NDS aims for â€Å"people with disability to live in accessible and well designed communities with opportunity